Hey there! I'm stoked to share with you how I use Open Type stylistic sets in my projects as an Open Type supplier. Stylistic sets are like secret weapons in the world of typography, offering a whole new level of creativity and flexibility. Let's dive right in!
First off, what are Open Type stylistic sets? Well, they're essentially a collection of alternate glyphs or characters within a font. These alternates can change the look and feel of your text, giving it a unique and personalized touch. For example, instead of the standard "a," you might have a more elaborate or decorative version available through a stylistic set.
One of the cool things about Open Type stylistic sets is that they're super easy to access. Most modern design software, like Adobe Photoshop, Illustrator, and InDesign, support Open Type features. All you have to do is select the text you want to style, and then look for the Open Type panel. In there, you'll find options to turn on different stylistic sets.
So, how do I use these stylistic sets in my projects? Let's start with branding. When I'm working on a logo or brand identity, I often look for fonts that have interesting stylistic sets. For instance, if I'm designing a logo for a trendy coffee shop, I might choose a font with a hand - drawn or rustic stylistic set. This can give the brand a more approachable and unique look. By using these alternates, I can make the logo stand out from the competition.
Another area where stylistic sets shine is in editorial design. When I'm laying out a magazine or a book, I like to use different stylistic sets to add variety to the text. For headings, I might turn on a more decorative stylistic set to grab the reader's attention. And for body text, I could use a more subtle set to maintain readability while still adding a bit of flair.
Let's talk about web design. In today's digital age, it's important to have a website that looks great and stands out. Open Type stylistic sets can be a game - changer here. For example, on a product page, I can use a stylistic set to make the product names more eye - catching. If I'm selling Small Size Distance Measure Ultrasonic, I can use a font with a modern and sleek stylistic set to make the product name really pop.
When it comes to packaging design, stylistic sets can add a lot of value. If I'm working on the packaging for a high - end perfume, I might choose a font with an elegant and sophisticated stylistic set. This can enhance the overall luxury feel of the product. The alternates can also help in creating a cohesive look across different parts of the packaging, like the label and the box.
Now, let's get a bit more technical. Sometimes, I need to use multiple stylistic sets together to achieve the perfect look. For example, a font might have a stylistic set for numerals and another for lowercase letters. By combining these sets, I can create a truly unique and customized look for my text.
But it's not just about making things look pretty. I also need to consider readability. When using stylistic sets, I always make sure that the text remains easy to read. Some alternates can be so elaborate that they become hard to decipher, especially in large blocks of text. So, I test the text on different devices and in different sizes to ensure that it's still legible.
In addition to the visual appeal, using Open Type stylistic sets can also improve the overall user experience. When people see well - designed text with unique alternates, it makes them more engaged with the content. Whether it's a website, a brochure, or a product label, the right use of stylistic sets can make a big difference.
Let's take a look at some specific examples of how I've used these sets in real - world projects. I once worked on a project for a car accessories company. They wanted a new look for their product catalog. For the product names of Ultrasonic Sensor for Car Parking System, I used a font with a bold and modern stylistic set. This made the products look more high - tech and appealing. And for the descriptions, I used a more standard set to keep the text easy to read.
Another project was for a ceramics brand. When promoting their Ceramic Ultrasonic Transducer, I chose a font with an artisanal and hand - crafted stylistic set. This matched the nature of their products perfectly and added a touch of authenticity to the marketing materials.
So, as you can see, Open Type stylistic sets are incredibly versatile. They can be used in a wide range of projects, from branding to web design, and everything in between. If you're a designer or a business owner looking to add some uniqueness to your projects, I highly recommend exploring the world of Open Type stylistic sets.
If you're interested in using our Open Type fonts and taking advantage of these amazing stylistic sets for your next project, I'd love to have a chat with you. Whether you're working on a small local business project or a large - scale global campaign, we can find the perfect font and stylistic sets to meet your needs. Reach out to us to start the conversation about your project requirements and how we can help you achieve your design goals.
References
- Bringhurst, Robert. "The Elements of Typographic Style." Hartley & Marks, 2004.
- Megg, Philip B., and Alston W. Purvis. "Meggs' History of Graphic Design." Wiley, 2016.
